Control Technologies Limited (CTL) specialises in technology-driven solutions including instrumentation, telecommunication, automation and electronic security for businesses throughout the Caribbean.

After evaluating its existing branding, CTL identified a need for an updated visual identity that aligns with its vision for the future. The new visual language reinforces the company’s position as a solid driver at the centre of digital transformation. 

The logo takes inspiration from the natural world. On the surface, organisms appear to be unrelated, but when we take a deeper look we see that they rely on an integrated system to sustain life. Man-made, industrial systems are similar-appearing independent of each other but are all dependent on an essential, shared core. The dotted lines of the logo represent the movement of information from the core and are arranged in the shape of a star as an abstract expression of the brand’s intelligence, purpose, and expertise. 

The brand’s primary base and accent colours, Majorelle Blue and Electric Blue respectively, communicate confidence and energy while inspiring a sense of trust and dependability. The secondary colours hint at the brand’s industrial nature.