Since transitioning from an agency to a brokerage in 1981, Agostini Insurance Brokers Limited has grown into the leading insurance broker in Trinidad and Tobago and one of the Caribbean’s most formidable independently owned brokerage firms. Its reputation has been built through technical expertise, integrity, and a strong portfolio of financial solutions and risk management services serving individuals and corporations across sectors.

The Ask

As the company prepared to expand across the wider Caribbean, including the OECS, Jamaica, and the Cayman Islands, the team recognised that its identity needed to better reflect the scale, confidence, and distinctiveness of the business it had become. Just as importantly, the refresh had to modernise the brand without distancing long-standing customers from the trust and familiarity AIB had built over decades.

The goal was to develop a refreshed verbal and visual identity that clarified AIB’s position, strengthened internal alignment, and introduced a more cohesive public expression.

The Delivery

Our work began with research and close conversations across leadership, including members of the board and senior management, to understand how AIB operated, how it was perceived, and what the next chapter of the business required. A central tension emerged clearly: AIB needed to move forward while making its strong foundation visible.

Through this process, two defining characteristics surfaced: formidable and supportive. AIB’s strength was not only in scale or technical capability, but in how that strength was applied through trusted, one-to-one client relationships and a culture of going beyond expectation. This thinking led to the brand line With You. With Strength. — a concise expression of presence, capability, and advocacy.

From there, we developed a verbal identity system defining key attributes, key messages, and language principles to guide communication internally and externally, alongside a visual identity built around partnership, trust, and progress. The logo captures this through the relationship between letterforms: the A as advisor, the I as client, and a connecting crossbar that suggests a handshake. The speech-bubble form of the voice mark reinforces AIB’s role as an advocate, while the keystone beneath it anchors the system in strength and stability.

To introduce the refresh, we created The Test of Transformation, a campaign grounded in the belief that meaningful change requires reflection, discipline, and trust. It framed AIB’s evolution not as a break from its history, but as proof of its ability to adapt with clarity over time.

The rollout extended across campaign language, press advertising, social media, launch messaging, speeches, staff emails, branded materials, and internal launch assets, ensuring both employees and the public encountered a consistent expression of the new identity.

The Result

AIB now communicates with greater cohesion across internal and external audiences, with an identity that better reflects its scale, credibility, and regional ambition.

The refreshed verbal and visual systems strengthened internal alignment while publicly reinforcing AIB’s position as a trusted, modern brokerage with Caribbean reach.

As the company continues expanding into new markets, the brand now carries the clarity and confidence needed to support it well into the future.